Title Wall
NFL | 2026 | NSAC
NSAC District Winners, National Semi-finalists
Strategy Plaque
Roles and Responsibilities
With this being such a big project, I helped across a wide variety of areas, but my main contributions centered on strategy research, leading testing direction, and refining the presenting the campaign.
Role 01
Led an individual team of five, conducted primary and secondary research, and discovered a key tension for the campaign: there is an unaddressed disunity between the support youth believe they are getting and the support they desire.
This helped form the basis for developing the rest of our strategy around the principle of disunity.
Role 02
Led all testing efforts to ensure campaign success. I created surveys, interactive response tests through Lumiere, oversaw global translation and scalability testing, determined future testing metrics and tools, and set specific, measurable goals for the broad KPIs we were given.
Through our testing, we were able to confirm that our ads met and exceeded the specifications given to us.
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Role 03
Had the opportunity to present the efforts of our work to both live judges at Districts and virtual judges for Semi-Finals. I helped write and refine the presentation slides, the script, caught and changed small errors, and dedicated dozens of hours to preparing our presentation to be the best it could be.
Reflection
There was so much work put into this project it would be impossible to display it here in any reasonable way. This project set the foundation for my skills as a strategist and advertiser.
Testing Response Wall
They make me think about how I can improve my life now and in the future, instead of just thinking about football and the entertainment service the NFL gives us.
The NFL seems more family-oriented rather than just catering to sports fans.
It doesn’t necessarily affect my perception of the NFL, but I would appreciate that the ad seems like it would have a positive impact on my children.
It positively affects my perception of the NFL.
It makes me feel like the NFL is a good steward.
It makes me happy that the NFL is looking out for communities because that’s what’s most important to some people.
I did get the vibe that there was a group out there doing good.
They tell you that they are looking out for you.
I already knew of some NFL initiatives, so my view was reaffirmed that this is a positive action.
It made me feel good about the NFL because they are already making a difference.
It made me change my thinking about the NFL because they’ve been helping youth for a long time.
The NFL cares.
It felt like the NFL leaves no one out and that they care about the wellness of kids these days and shaping the future.
It showed people feeling left out and then finding a sense of belonging. I didn’t know that was important to the NFL until now.
It made the NFL seem more involved with youth.
It’s good that a sports figure would use their platform to promote something good.
That’s awesome. I’m glad they’re using their influence for good.
I think it’s a good way to use his platform for something beneficial.
The NFL is giving back to communities.
I think it would help me remember the ads in a way that connects back to the NFL.
I have kids in sports, and the ad portrays a positive experience for kids in sports with their peers.
Absolutely. Nailed it. I’d watch it again and see what it was all about. I want to be part of a team like that.
Yes, I see my daughter do this with her team.
I think it is an awesome thing because I love activities like that, and meeting cool people would be great. I would rather meet people at events like these than on social media.
I care about young people and see many struggling, so I would recommend this program.
I loved it. That’s my goal at school as well. I want everyone to feel included, and I try to teach kids that you don’t have to have things in common to be kind.
It feels more genuinely inclusive.
It makes me hopeful that young people on Team NFL would feel like they belong and make better choices.
It feels good to know that there are programs to help bring others together.
It made it relatable and appealing to anyone who has ever felt alone and longed to be part of something.
I think it definitely connected them. I’m not sure exactly what those programs are or how they help, but I did feel the connection between them.
It made it feel more real.
Hopeful.
Like there was a chance for everyone.
It made me feel like I can’t let something bring me down if I have a dream I want to see completed.
It made me feel inspired and interested to learn more.
Like I could do anything.
It makes me feel fantastic and makes me want to make a difference in the world.
I really like the idea.
It makes me feel happy.
It is something that helps build healthy relationships.
It makes me feel like they are actually making a big difference in the world, not just in the football world.
I think it would make a kid more excited to participate.
It makes it feel like everyone deserves to be part of a team.
With the mental health issues that many kids face nowadays, this could be helpful. Hopefully, their families are the primary source of this personal development, but any help from others, especially those with the platform that the NFL has, could make a difference.
This could be exciting for making new connections, friends, and relationships.
It’s entertaining.
It seems like it fits in with the other videos that we see on social media.
The dance caught my attention.
It feels less like an advertisement and less annoying.
They ask questions instead of trying to sell something.
It seems like it fits in with the other videos that we see on social media.
The dance caught my attention.
It’s entertaining.
The fun colors caught my attention.
I like the interaction with the bands and the points you can get.
The team bands seem like a particularly interesting idea.
I really like the line that runs through all the ads, making them very cohesive.
Really good. It looked super fun and made the sport better.
If I didn’t know anything about the NFL, it would make me wonder what they are doing. It makes me interested to learn more.
I didn’t know they had a youth program, so seeing that ad made me want to look into the group and learn more about it.
It makes me more curious about what it’s about.
They are very inclusive. They make you want to learn more.
It makes me think that this program is important and needs recognition.
Initially, I’m not sure I would have made the effort to go get one. “Free” made me consider it. Actually hearing about how they work and collect points changed my mind. My kids would love getting these and finding places to tap.
I liked the idea of gaining points to get rewards.
I like rewards for effort. It helps with motivation and trying new things.
I think it’s a good idea. I would wonder what you could use the points for.
This is a great idea, and I love it. 🫡
