Gallery
The Collection
A collection of strategic questions, research paths, and campaign ideas. Each exhibit shows how I move from problem to insight to creative direction.
Room 01
Creative Briefs
Exhibit 01
How do we help men build real confidence in an AI-driven beauty culture?
Turns artificial validation into a Dove platform for real compliments between men.
Exhibit 02
How do we turn the new AskRalph AI into a go-to tool?
Makes AI useful by turning Ralph Lauren taste into private, judgment-free style guidance.
Exhibit 03
How do we help Redbubble become more than just stickers?
Expands Redbubble from product association into a campaign about identity and connection.
Room 02
Brand Strategies
Room 03
Competitions
Resume